Kenneth Goodgame has served as the chief marketing officer and senior vice president for True Value Hardware Company since 2013. He is an operations management leader who focuses on developing practical OEM excellence solutions. Throughout his career, he has succeeded by incorporating smart business strategies, streamlined financial oversights, and innovative merchandising and marketing in his operations. He believes that companies can only be productive when their quality assurance, employee interaction, and key performance systems are balanced.
Goodgame’s Academic and Professional Background
Goodgame has a Bachelors degree in Marketing and Finance that he received after graduating from the University of Tennessee-Knoxville. He previously served as Ace Hardware’s Global Materials Manager and developed brilliant products, drove the records sales, and designed an efficient long-term growth plan for the company. Goodgame also held executive positions in companies such as Black and Decker and Home Depot. Goodgame has served as a board member in various successful companies. His versatility as a merchandising expert and a leader has proved to be beneficial to his career.
Owing to his marketing experience, Goodgame enabled True Value to grow tremendously. He has built a reputation for himself by developing high-performance teams. At True Value, Goodgame channeled his expertise in sales, marketing, and retail merchandising to develop products that make a tangible impact on the international marketplace. Goodgame’s expertise also lies in brand recognition and product creation. One of the reasons why he excelled as the senior vice president for True Value is because he always merges his ideas into a unified and more focused vision.
Goodgame as a Blogger and an Active Social Media User
On his website, Goodgame regularly publishes informative articles on marketing, merchandising, retail, and sales. For instance, in an article titled: “Effective price point gaps”, published on May 2, 2016, he advised shoppers on how to purchase the least expensive products. In the article, he pointed out how shorter assortment and better holding power of products make shopping easier. Goodgame is also active on Twitter, Facebook, LinkedIn, and Instagram. Readers of his articles and those who like to contact him can reach him through these social media platforms.