As one of the leading music and entertainment executives in the world, Desiree Perez is well known among her peers for her acute business sense and strong negotiating style. Although she may not be a household name, Desiree Perez is a member of the circle of influence at the heart of the Roc Nation entertainment business built by rapper Jay-Z; Perez has become an indispensable member of the team with wide-ranging responsibilities for different aspects of the entertainment and business sectors of the business.
Desiree Perez is known for her powerful negotiating style which has made her one of the most feared in the world after the completion of a number of deals she took the lead in developing paid huge dividends for Roc Nation.
The initial deal which placed Roc Nation on the map of importance in the media world was that signed with Live Nation a decade ago and is estimated to be worth $100 million. The size and length of the deal took many industry insiders by surprise and has only recently been matched by the $200 million deal created between Roc Nation’s Tidal streaming platform and Sprint which has been seen as securing the future of the music platform backed by many of the most influential figures in popular music.
Alongside the work completed in securing major deals for the entire Roc Nation label, Perez has also spent much of her time looking for the best ways of creating a powerful future for new artists and those who have already hit the heights as recording musicians. Even Roc Nation founder, Jay-Z has benefited from the work of Desiree Perez in finding a brand partner for his “4:44” World Tour which is already more than 20 percent more profitable than his previous tour of 2013 due to the inclusion of Puma as the lead sponsor.